What is the main difference between a successful business and a not successful business in today’s market?
Simple a successful business captures their traffic and customers from the start so they can always promote to them repeatedly. The saying is that it is seven times cheaper to retain a customer. A customer who will, can and will keep buying from you once you have them in your auto-responder list.
It will always be more difficult and more expensive to keep getting new customers who will only buy from you once, in turn you have to keep getting new clients.
How can you keep your customers to keep buying from you? Simply by using an auto-responder and having your traffic opt-in to your mailing list. An opt-in list is very powerful. It is a simple marketing technique, but it is a powerful tool for increasing your revenue. When you build a list, you are building a golden empire and asset.
Once you have created your primary list, you can send them daily or even weekly newsletters with new promotions, new discounts, and new product updates.
It allows you to build a customer relationship by staying in contact with them at all times and not ignoring them after they purchase. You must keep increasing your influential list.
By creating this sequence, from the start it will help you create more profit every time you send out a newsletter.
They will also be more eager and willing to buy from you than new customers. They are more likely to share and tell their close friends and family members about your products and discounts you have that week. But you always need to continue to get new customers and to add them to your list on autopilot.
Remember to always send them useful information not only promotion offers or they will send you to their spam folder very fast and unsubscribe from your list.
To get the most out of your traffic marketing efforts, you should send them to an opt-in page first where you have something for free for them in exchange for their name and email. They will join your freebie list, and then you move them up the latter to your buyer’s list.
A buyer’s list will be more profitable than your freebie list.
When you start building an opt-in list, you have the power in your hands. They can only join your list if they decide to join and enter their information. Only those users, who leave their name and email address, will receive a newsletter from you. It gives you permission to send them info, so you are not spamming.
No one will opt-in to the list without his or her consent. To protect yourself, you can double opt-in to ensure that only real people are joining your list. The confirmation email goes out to the address they provided, and the user has to click the link to confirm before they can receive your newsletter.
This way you are 100% protected from spam complaints and your customers stay protected at the same time, fewer problems for you and your business.
Where to find a good auto-responder service?
You can use a free auto-responder service, but I don’t recommend this strategy unless you are on a very little budget right now. You can use Getresponse or Aweber. These services are the best most professional service out there so far.
Most of the top gurus and experts use these services, as well. Both services have been around for a long time, and they are very reliable to use for any business. Here are some of the fantastic features provided by these great services, they include confirmation emails for double opt-ins.
You can also personalize each email and newsletter that you send out; you can set up unlimited follow-up emails, individual broadcast messages for any time of the day, and much more.
It is very easy to add to any page. They both have excellent video tutorials that show you how to do it in a simple step by step. They also give you an option for you to send it to your programmer, or they can host your opt-in page for you. They then just give you a URL that you can send your traffic.
These Autoresponder services allow you to integrate a form on your website pages so that you can choose how it looks. You can choose from different designs they have ready for you.
In fact, the design of the page where you place an opt-in box is going to make a BIG profit difference in how many real people actually subscribe.
If it looks out of place, fewer people will register. However, if you can make it look the same as your theme, it will be a big plus for you.
You can also spend some money and hire a professional graphic designer to build you an opt-in page that looks the same as your website, otherwise known as a ‘squeeze page’. The more congruent you can make it to your site, the better conversions you will have.
Once you have your squeeze page build, you can add your opt-in code to it, and you are ready to rock and roll.
To make sure that your traffic opt-ins to your squeeze page you need to remember to include something free for anyone who visits the particular page. All you need to do, is promise valuable, useful content for all of your subscribers. By you doing this step, it will help you do the trick to getting them to sign up for you.
To keep everything legal, it is always a good idea to include a UN-subscribe link on every email you send out. Most auto-responders automatically include this in all outgoing emails, so you do not have to worry about it. But to make sure you can send out a test email to yourself, and you can see how your email looks.
How to Automate Your Auto-responder?
When you first decide to get started it is a magnificent idea to try to automate as much of your business processes as possible. If you want to take advantage and make the most profit from the start. If you first automate this simple task in the beginning, it will save you valuable time in the end.
First my friend you need to create a compelling ‘followup’ sequence of emails with relevant information. Offers, freebies, and great advice that is congruent to the incentive you gave in the opt-in form in the first place.
Do not try to complicate your messages over in your auto responder. Be precise and congruent with what you are giving them. Do not use fancy mumbo jumbo info. Always provide useful content to your free and paid subscribers this way they will stay on your list forever.
When you are creating, your emails try to avoid words “free” in the subject line since this will kick in the spam filter and your message will go straight into the spam folder. Try not to use too many images for the content; if I were you, I would avoid them altogether if possible.
I use only plain text; otherwise, your emails will automatically be sent to the junk folder, sad but true.
I hope this class explains to you the power that auto-responders can bring to your business. If you use it and do it step by step from the start correctly. Now if you are new and just starting out online or offline business the very first thing, I would encourage you to do first, is to “start your opt-in list now”.
That’s it for you today, keep a look out for the next class it will get you excited.
To your massive wealth and success.
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