During this powerful class, we are going to discuss Social Media marketing. The monster of traffic, if used correctly, it is a guaranteed way to get free massive traffic. Social media marketing is free. It is a way to get publicity for your business if done right from the start. If you desire to have success online it is CRITICAL to have a social media presence. To use this marketing strategy correctly you need to interact with your following. You need to post great content like articles, blog posts, videos, and audios. Commenting and liking is also important. Social media sites can bring you VIRAL traffic almost overnight. The Best part is that you can get all this traffic for 100% FREE! Before you get started, what you need to understand is that social marketing or social networking like some call it, is not about selling when you are interacting. It is not like your website where you have an order button to make a sale from a sales page. Let me explain it in better for you my friend. When you send traffic to your website, they go there to purchase a product or service, or to read information about your business niche. However, when people go to social sites they go there to socializ and interact. They only want to have some fun like interact, chat, share images, videos, and funny content. If you do what the rest of the newbies do and only talk about your business and share only information about your product or service, this can be negative. Your following and people will not follow, and they will not share, or like your business information. Doing so can hurt your reputation more than help you. Selling on a social site is against the very nature of social sites. You go to social sites for entertainment and to socialize. Now you might be thinking and asking yourself, how can I use social sites to increase traffic if I cannot talk about business? The social media traffic secret is you must become one with the social media site you are using. Let me explain, If you are using Pinterest to get started then do what Pinterest does. On Pinterest you connect and share images with your following. What you first need to do is get a few pictures, buy some PRL pictures, or have a graphic designer create you a few images of your business. Add some funny quotes or some success quotes, or wealth quotes that are on the same topic as your niche. Do not use words that say buy on the images or buy now. Share funny and great information. Study your competitions top profiles and model them. If it is working for them, it will work for your company. Do this for any social media site you are going to use. Social Media Guidelines To Get Started: Before you begin, let us look at some of the social ground rules that you can utilize when you first start using social sites: • First you need to decide which social site you are going to use first and which one suits your needs best. Choose a popular one like Facebook or LinkedIn, or Pinterest or whatever social site you want to join. The bigger the site is the better your traffic opportunities, to go viral, will be. Once you have decided on a social site that you want to use then sign up, 99% of them will be 100% free to join. A BIG plus for you. • Second, before you start, generating friends and a following make sure you spend some time creating a great fun profile; this is one of the most important parts. So make sure it is interesting and fun. Do not make it too dull. Make sure to add a good professional photo of you. People like it better when they can see who they are following and whom they are becoming friends with. Always make sure to add links to your other sites or website or blogs if allowed only. • Third, when you first create your profile page please try to make it as enjoyable, fun and attractive as possible. Make it feel inviting and add as many excellent images to make your page look more attractive and not boring. • Fourth, Add great content, then go out and follow, like, and connect with as many individuals as you possibly can. Try to add as many new followers and friends as you can every day. Once you have developed as many contacts as you possibly can then start to share your great content. Add some funny interesting facts and quotes. You need to remember that, all these new friends and contacts that you are gaining through social sites, are your new potential customers. Always remember to treat your friends and followers at all times with respect and try to give as much valuable content as you possibly can for each social site. Some Of The Most Popular Social Sites: In this section, we are going to chat about a few top sites that most people use on a daily basis right now. 1 | Facebook 3 - eBizMBA Rank | Over 1.35 BILLION - Estimated 2 | Twitter 15 - eBizMBA Rank | 250,000,000+ - Estimated 3 | LinkedIn 16 - eBizMBA Rank | 200,000,000+ - Estimated Unique 4 | Google Plus+ 26 - eBizMBA Rank | 150,000,000+ - Estimated 5 | Pinterest 27 - eBizMBA Rank | 140,500,000+ - Estimated 6 | Tumblr 31 - eBizMBA Rank | 125,000,000+ - Estimated 7 | Flickr 94 - eBizMBA Rank | 67,000,000+ - Estimated. Here is a substantial social list for you to get started right away. Let us talk about the top three social sites to get you started. Later on, you can join the ones you want. You could start out with Facebook. Facebook has now more than 1.35 BILLION fans. Yes, that is over 1 Billion fans with the capital ‘B’. It's a great amazing site to start out with for your business since you can get viral traffic almost overnight for free. The first primary step, for you to do, is to create a Fan Page for your company. When a potential client “Likes” your fan page, it shows up on his or her news feed. When they like your fan page all of their friends and followers will see that they “liked” your page. With Facebook, you have: -The Ability to Connect with New People: All over the world. -The Ability to Share Photos and Videos. The ability for your images and videos to go viral sometimes overnight. -Facebook Places: Use this for local businesses. -Facebook Events: You can create events and have a massive audience join. -Facebook Groups and Pages: Where you can build a particular following for your business. Now let's talk about Twitter: On Twitter is a excellent way to get your business word out fast. The basic information is that Twitter is an online microblogging network that permits users to automatic send and read simple "tweets", which are short text messages limited to 140 characters. While it's options are not as complicated as so many make it sound, many people find it very useful. The reason, I like Twitter more than Facebook, is that Twitter allows you to develop a more professional relationship with your followers. Not necessarily, 'friends' like Facebook but followers. More business's use it as a means of advertising new content, recruiting new clients, employees, customer service, and other business concerns. Twitter is a great and fast way to get started right away. When your company needs quick exposure. What can you do with Twitter? - You can interact with the Latest News that is happening right now: You have a choice of interacting with millions of the latest news stories and commenting in real time. - You can do Real Time Search on all types of niches. One of the most powerful options that Twitter has is that it allows you to fast and easily explore topics on what people are conversing about right now. It is a excellent way to do real-time market research. - You can get your message out fast: With 140 words. You can let the world know about your business and website information. - You can grow your Follower's list into the millions. If you focus on writing excellent niche content on your particular topic, you can build a huge list of followers very fast. However, always remember to make tweets regular (there are some programs that help you schedule tweets automatically) Let us now talk about one of my favorite social sites for businesses LinkedIn: I like LinkedIn since it's a social networking website for people in any niche or business. Mainly catering to the professional occupation markets that earn over $100K a year or more. This site is for professional networking, not like Facebook where you are only getting friends. LinkedIn increased to more than 259 million acquired users in more than 200 countries and territories in 2013. Is not as popular as Facebook or Twitter but it is quickly claiming a reputation as a serious business site. That is great news if you have a business to promote. The only problem, which I see for far, is it is far more complicated than your typical Facebook or Facebook page to set up. LinkedIn is more interested in creating connections with business associates than socializing with friends like some other social sites. - LinkedIn is much better to use for businesses because the people there DO want to talk about business inquiry and concepts. - You can add your promotional information, draw people to your profile. Which contains all of your company and social media links. - Using LinkedIn, you can get noticed by the principal company owners and spokespeople that can give your product or service a BIG push for publicity and profits! - Marketing Profile Research: You can in real time, see statistics on who viewed your profile, a great way of finding potential new business links or customers to network with in the end. - Hire Employees: You can post jobs, or apply for jobs or post a resume online, which is incredible news for your business. - You can follow Companies: You can follow companies you find relevant to your industry, and you can search for your competition, as well. - You can see company’s news: Keep up with what is happening with your competition or business's you want to be actively involved with by reading their news. - LinkedIn also has a paid section: this gives you extra exposure, but you do not need to use it if you only want to use the free part. Now let's talk about Pinterest: Pinterest is a pin board-style photo-sharing website that allows users to create and manage - Image: you can add as many images as you like about your topic. - Art: you can post fantastic art that relates to your business, here is a great place to show it off. - Collections of events: do you have images of your past events add them here for free exposure. - Interests: add your business interests here, as well. - Hobbies: add some of your hobbies or your business hobbies, people like that. - You can use Pinterest more for branding your company than any other social site, here is where you can brand your business the way you want for FREE traffic. One of the big secrets, to using Pinterest the right way, is by being yourself and not trying to complicate things. Make sure to be true to your company’s values and to let your pictures tell the stories of you and your business. Pinterest has a simple process that allows users to 'pin' images. Always make sure that like any other social media site, you always update the content regularly and launch daily pin images. Do not restrain yourself to only your products or services keep it entertaining. Use the key phrases on the board to reach out for those targeted viewers and to see what your competition is up too and model them for greater success for you and your business. Using your Facebook fan page or LinkedIn page, Pinterest page, and Twitter Page can serve to provide tons of great useful information to your target audience. It will get people to interact more and more people will join the conversation as it grows automatically. Some of the best way to get faster exposure are by holding one-time contests on your social pages and compensate people with special gifts for participating. These easy to use activities build free hype, and generate interest and curiosity, among your friends and followers often getting the news about your business out there more for 100% free. Remember that all social sites, regardless of which site you decide use and implement, are only going to be useful to you as a form of free promotion. Some of the rules, to be successful, are: - Do not be lazy if you cannot do it hire an outsourcer or one of your family members to do it, you have to update consistently better yet daily. - Do NOT promote your product or service, try to use interactive information so they can go and check out your website or blog then promote to them there. - Do NOT be boring. Remember they are there to have fun NOT to work. Even if you are just giving free information or gifts away, try to make it, enjoyable and engaging at all times. Some mistakes, which almost all new businesses make, are that: some business owners do nothing with their social media pages. Rather than actively going out and recruiting new friends, followers, by sharing with them new information, great news, and even promoting their business. Make sure that you always invite new people to interact with your pages and business and have fun with the latest trends. I hope you are ready for your next class in a few days. Good Luck. To Your Massive Wealth And Success, Sophia Mugnani PS. If you like what you have learn here today, please leave me a comment and share it with your family and friends.